CASE STUDY - 2023
North by North East
—New Mobile App design, Your Mobile Passport to Fun Musical Memories!
Introduction
Welcome to your festival companion, the NXNExQueen Street BIA Collaboration App! where user can use our cutting-edge software to navigate the commotion and find hidden gems throughout town to make the most out of their festival experience. Let's explore below how this software could transform a users festival dilemma into a once-in-a-lifetime experience.
Design Process
Envision a festival where every attendee becomes an active participant, shaping their own unique narrative. The North by Northeast Festival App is not just a technological marvel; it's the key to unlocking an unforgettable and deeply personal festival experience for each and every one of your attendees.
Discover
Analyze
Problem statement
Festival goers frequently experience a sense of overwhelm due to the hectic downtown streets, perplexing schedules, and lost opportunities. It gets harder to find your way around a festival, find hidden treasures in the area, and keep in touch with friends, which lessens the whole experience. The lack of a comprehensive tool customized to personal tastes makes the festival experience more disjointed and less pleasurable.
Objectives
The principal objective is to elevate the festival experience through app enhancement, addressing issues with advanced capabilities. This user-centric solution guarantees seamless navigation, digital memorabilia collection, personalized experiences, curated favorites, and more, ensuring unparalleled festival enjoyment.
In the initial phase of the Discover process, our main focus was to understand our users, their needs and the specific situations in which they will engage with the app. This requires conducting research to gain insights, into the preferences, behaviors and challenges that travelers and event planners face. Additionally, we explore the competitive landscape to identify existing solutions and understand their strengths and weaknesses and pinpoint areas where our North by North East app can excel.
Furthermore it was crucial to define goals and objectives for the app. These goals should align with both user needs and business objectives so that our resulting design solution meets the requirements of all stakeholders involved, this ensures that the resulting design solution is rooted in user needs and positions the app for success in the market.
Team
As part of a team of emerging UX designers, I concentrated on designing the passport page, festival experience, and memories pages for the app. I also actively contributed to developing essential components like the mood board, NXNE platform analysis, competitive analysis, user persona, and narrative sketches, collectively fostering a comprehensive and user-centered design strategy.
Role
Designer, Researcher
Target audience -Our design is centered around tech-savvy individuals aged 20-30 who attend music festivals and seek diverse, authentic experiences at local restaurants, cafes, and businesses.
Main goal - This app needs to stands out by not only providing a comprehensive festival guide but and connecting users with local businesses, but also by creating a completely personalized festival experience that will increase visibility of NXNE events and encourage more foot traffic to local businesses, all in one single app.
The app's design is aligned with the vibrant and dynamic spirit of the festival. Visual elements and design choices reflect the festival's identity, creating a cohesive and memorable experience.
Problems the we analyzed that we wanted to solve
Discovery of venues and attractions surrounding or associated with NXNE
Access to festival directory / schedule
Creating seamless experiences for users in the app
Categorizing information in the best way for users
Attracting more people to the app and festival
Creating an interactive app for the users to gain knowledge about the festival.
Created a user persona for the project to show the goals, expectations and pain points of the users from both the attendees and business owners point of view.
Final design
Low-fidelity wireframe
In this stage, our team engaged in dynamic brainstorming sessions, generating innovative ideas such as creating a user journey map and at the same time utilizing the client's provided UI style guide for wire framing and prototyping and creating components and mood board.
Mood Board
Learning Outcome
Simplicity, clarity, and discovery guide our design principles, ensuring an intuitive interface that seamlessly integrates festival schedules, artist information, and a comprehensive directory of local businesses.
Create
Our app is the key to unlocking an unforgettable and deeply personal festival experience for each and every one of your attendees. Let's make this festival season the most immersive, engaging, and unforgettable experience.
This project has demonstrated the value of flexibility and innovative problem-solving, from negotiating the complexities of UX design to encouraging collaboration amongst a dynamic team. As I look to the future, I can't wait to put these skills gained to use in order to further my career within UX design and continue creating experiences that people will remember and find meaningful. This project has not only enhanced my technical skills in UX design but also strengthened my ability to collaborate effectively within interdisciplinary teams and adapt to evolving project requirements.